The Origins of the Resonance® Methodology

In 1995, consultant, entrepreneur and market research pioneer Steve Gang and his colleagues in neuroscience, psychology and artificial intelligence developed a unique and innovative methodology for discovering and quantifying the passionate emotions that are so integral to people making decisions. This methodology is known as Resonance®. For the past 15 years, Steve has used Resonance® to help some of the world's best-known companies solve a wide range of difficult marketing, branding and organizational problems.